Wednesday, September 29, 2010

Chamber Continues Craft Your Adventure Promotion with new Craft Ads

The Mitchell County Chamber's advertising and marketing promotion "Craft Your Adventure" continues with two new craft focused ads for Bakersville and Spruce Pine. The new ads will first be featured in the November issue of Blue Ridge Outdoors Magazine.

"We know through research that the two main reasons visitors come to our area are Craft and Outdoor Recreation," said Patti Jensen, Mitchell County Chamber's Tourism Director. "We have created an advertising and marketing plan around these two assets, which we believe Mitchell County has the best and most of!" 2010 ads and marketing efforts have promoted the outdoor recreation assets of Roan Mountain, trout fishing, biking, birding, gem mining, zip lining, canoeing to name a few. Craft ads for Bakersville and Spruce Pine have highlighted Penland School of Craft, the Toe River Studio Tour and the abundance of area galleries and studios. Individual ads for craft and outdoor recreation have been created for Spruce Pine and Bakersville.

"We have seen tremendous positive response from these ads and our public relations and marketing efforts," said Jensen. "Our goal is to continue to work to make sure that everyone knows that Mitchell County is THE place for the best craft and outdoor recreation."

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